SIMON ANTHONY ROSE LTD Based in the heart of London, Simon Anthony Rose Ltd has established itself as one of the capital's most trusted wholesale suppliers of fresh fruit and vegetables. Explore More Get in touch London's Premier Fruit & Vegetable Wholesalers
about company

Welcome to Simon Anthony Rose Ltd

Based in the heart of London, Simon Anthony Rose Ltd has established itself as one of the capital’s most trusted wholesale suppliers of fresh fruit and vegetables. We serve businesses across London and the surrounding regions, delivering exceptional quality produce with unwavering reliability and outstanding customer service.

Our commitment to excellence, combined with decades of experience in the fresh produce trade, has made us the preferred partner for discerning businesses who demand nothing but the best for their customers.

Our Company Vision

Our Aim

At Simon Anthony Rose Ltd, our aim is simple yet ambitious: to become London’s most trusted and respected wholesale produce supplier by consistently delivering premium quality, exceptional value, and unparalleled service to every customer, every time.

Our Ambition

We are committed to:

  • Leading the Market – Setting the benchmark for quality and service in London’s wholesale produce sector
  • Sustainable Growth – Expanding our reach whilst maintaining the personal service that defines us
  • Supporting British Agriculture – Championing local growers and seasonal British produce
  • Innovation in Service – Continuously improving our ordering systems, delivery networks, and customer experience
  • Building Lasting Partnerships – Creating long-term relationships built on trust, reliability, and mutual success

Our Values

Quality Above All – We never compromise on the freshness and quality of our produce

Integrity in Business – Honest pricing, transparent dealings, and ethical sourcing

Customer-Centric Service – Your success is our success; we adapt to meet your unique needs

Sustainability – Responsible sourcing and minimising environmental impact

Excellence in Execution – Precision in everything from selection to delivery

Our Products

Fresh Vegetables

Salad & Leafy Greens

• Iceberg, Romaine, and Cos lettuce
• Mixed salad leaves and rocket
• Baby spinach and watercress
• Fresh herbs (basil, coriander, parsley, mint, dill)
• Spring onions and celery

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Root Vegetables

• Potatoes (Maris Piper, King Edward, new potatoes, sweet potatoes)
• Carrots, parsnips, and turnips
• Beetroot (raw and cooked)
• Celeriac and swede
• Radishes (standard and heritage varieties)

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Brassicas & Cruciferous

• Broccoli and cauliflower
• Cabbage (white, red, Savoy, pointed)
• Brussels sprouts
• Kale (curly and cavolo nero)
• Pak choi and Chinese cabbage

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Mediterranean & Continental

• Tomatoes (beef, vine, cherry, plum, heritage)
• Peppers (red, yellow, green, mixed)
• Aubergines and courgettes
• Cucumbers and gherkins
• Fennel and chicory

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Onion Family

• Brown, white, and red onions
• Shallots and banana shallots
• Garlic (standard, smoked, black)
• Leeks

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Seasonal British Vegetables

• Asparagus (May-June)
• Broad beans and runner beans
• British peas and mange tout
• Sweetcorn
• Squashes and pumpkins (autumn/winter)
• Jersey Royal potatoes (spring)

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Exotic & Speciality

• Plantain and yams
• Okra and aubergine varieties
• Asian vegetables (Thai basil, galangal, lemongrass)
• Edible flowers
• Microgreens and shoots

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Premium Fruits

Citrus Fruits

• Oranges (navel, blood, Valencia)
• Lemons and limes
• Grapefruits (white, pink, ruby)
• Mandarins, clementines, and satsumas
• Pomelos and kumquats

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Stone Fruits

• Peaches and nectarines
• Plums (red, yellow, black)
• Apricots and cherries
• Damsons (seasonal)

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Berries

• Strawberries (British when in season)
• Raspberries and blueberries
• Blackberries and redcurrants
• Blackcurrants and gooseberries

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Apples & Pears

• British apples (Bramley, Cox, Braeburn, Gala)
• Continental apples (Granny Smith, Golden Delicious, Pink Lady)
• Conference, Williams, and Comice pears
• Asian pears

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Tropical & Exotic Fruits

• Pineapples and mangoes
• Bananas and plantains
• Papayas and passion fruits
• Dragon fruit and lychees
• Coconuts (fresh and prepared)
• Pomegranates and persimmons

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Melons

• Watermelons (whole and prepared)
• Honeydew and cantaloupe
• Galia and Charentais melons

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Grapes

• White seedless and red seedless
• Black grapes
• Premium varieties

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Dried & Prepared Fruits

• Dates, figs, and prunes
• Dried apricots and cranberries
• Fruit salad mixes
• Pre-cut fruit platters

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Value-Added Services

Prepared Vegetables

• Washed and ready-to-use salad leaves
• Diced vegetables (onions, peppers, carrots)
• Julienne and batons
• Spiralised vegetables
• Custom preparation on request

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Organic Range

• Certified organic vegetables
• Organic fruits
• Seasonal organic produce from British farms

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Who We Serve

Restaurants & Fine Dining

We understand the exacting standards of professional kitchens. From Michelin-starred establishments to neighbourhood bistros, we supply chefs with the premium produce they need to create exceptional dishes.

  • Consistent quality and freshness
  • Reliable morning deliveries
  • Specialist and seasonal items
  • Custom preparation services
Hotels & Contract Catering

Large-scale operations require dependable suppliers who can deliver volume without compromising quality. Our logistics and inventory management ensure your operation never runs short.

  • High-volume supply capability
  • Predictable pricing structures
  • Regular scheduled deliveries
  • Account management support
Independent Retailers & Greengrocers

Help your shop stand out with premium produce at competitive wholesale prices. We support independent retailers with quality products and flexible ordering.

  • Competitive margins
  • Mixed orders welcomed
  • Display-ready packaging options
  • Seasonal variety
Cafés & Coffee Shops

Fresh ingredients for salads, sandwiches, smoothies, and juices. We supply cafés and coffee shops with the quality produce that keeps customers returning.

  • Pre-washed salad leaves
  • Prepared fruits
  • Small-batch ordering
  • Consistent daily supply
Event Caterers

Whether you're catering a wedding for 300 or a corporate event for 1,000, we ensure you have the quantities you need, when you need them.

  • Advance ordering for large events
  • Specialist items sourced to order
  • Flexible delivery scheduling
  • Backup support for last-minute changes

Our Services

Wholesale Supply

Comprehensive Product Range - From everyday essentials to exotic specialities, we stock everything your business needs
Flexible Order Quantities - Whether you need a single box or multiple pallets, we accommodate orders of all sizes
Competitive Wholesale Pricing - Volume buying power translated into exceptional value for your business
Quality Assurance - Every item inspected to ensure it meets our exacting standards before dispatch

Delivery Services

Daily Deliveries Across London - Regular delivery routes covering all London postcodes
Next-Day Delivery - Place your order by 2pm for next-day delivery
Scheduled Deliveries - Regular delivery slots tailored to your business hours
Temperature-Controlled Transport - Maintaining optimal conditions from our warehouse to your door
Early Morning Deliveries - Available for restaurants and hotels requiring pre-service delivery

Customer Support

Dedicated Account Management - Your personal contact for orders, queries, and special requests
24/7 Ordering - Place orders online at any time via our customer portal
Product Sourcing - Can't find what you need? We'll source specialist items on request
Seasonal Advice - Expert guidance on availability, quality, and best buys throughout the year
Invoice Management - Clear, detailed invoicing with flexible payment terms (subject to credit approval)

Trade Accounts

Opening a trade account with Simon Anthony Rose Ltd provides:
• Exclusive wholesale pricing
• Priority order processing
• Dedicated account manager
• Regular market updates and seasonal promotions

Why Choose Simon Anthony Rose Ltd?

Uncompromising Quality

Every piece of produce is hand-selected and inspected by our experienced team. We maintain relationships with the finest growers across the UK and globally, ensuring consistent quality year-round.

Market Expertise

With extensive experience in London's wholesale markets, we possess deep knowledge of seasonal availability, pricing trends, and sourcing the best produce at the optimal time.

Reliability You Can Trust

Your business depends on timely deliveries and consistent supply. Our logistics infrastructure and inventory management mean you can rely on us, day in, day out.

Competitive Pricing

Every piece of produce is hand-selected and inspected by our experienced team. We maintain relationships with the finest growers across the UK and globally, ensuring consistent quality year-round.

Personalised Service

Unlike larger impersonal suppliers, we take the time to understand your business, your preferences, and your unique requirements. You're not just an account number to us.

Sustainability Commitment

We're committed to reducing food waste, supporting British agriculture, minimising packaging, and operating efficient delivery routes to reduce our environmental footprint.

London-Based, London-Focused

Being based in London means we understand the unique demands of the capital's food service industry. We're local, accessible, and invested in our community.

Our Commitment to Sustainability

At Simon Anthony Rose Ltd, we recognise our responsibility to operate sustainably and support environmentally conscious practices throughout our supply chain.

Supporting British Growers – Prioritising seasonal British produce reduces food miles and supports local agriculture

Reducing Food Waste – Efficient inventory management and relationships with food redistribution charities

Sustainable Packaging – Minimising single-use plastics and using recyclable materials wherever possible

Efficient Logistics – Route optimisation to reduce fuel consumption and emissions

Ethical Sourcing – Working with suppliers who share our commitment to fair labour practices

Contact Simon Anthony Rose Ltd

Interested in partnering with Simon Anthony Rose Ltd? We’d be delighted to discuss your requirements.

Step 1: Contact our sales team to discuss your business needs
Step 2: Account setup with personalised pricing
Step 3: Place your first order and experience the difference

Contact Simon Anthony Rose Ltd

Ready to experience superior wholesale produce service?

Address

5 Denmark Street, London, England, WC2H 8LP

Phone

+44 (0) 7346 531 838

Email

[email protected]

    Request a Quote or Place an Order

    Whether you're an established business seeking a new supplier or just starting out, we're here to help. Contact us today to discuss your fresh produce requirements and discover how Simon Anthony Rose Ltd can become your trusted partner in quality.